The Practice by Seth Godin [7/10]

Seth Godin is one of those How-To gurus you either adore (because you desperately need his advice) or despise (he can seem slick). His writing style, the endless aphorisms and cool stories, belies the acuity of his vision, and, whilst I have found most of his books to be useful, it is this one, “The Practice: Shipping Creative Work,” that has begun to shift my own writing productivity. Godin offers a holistic framework around concepts of daily practice, professionalism, giving, passion, individuality, and shipping (actually producing creative works). He spins yarn after yarn, slowly building up the case for a steady life of work that is never easy but contains its own rewards. A highly nuanced and effective set of tools for the creating, shipping creator.

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